What makes a healthcare website stand out? What strategies should be followed to change your website into a trusted brand? 

 Websites are essential for healthcare providers, as they can be the first point of contact between patients and healthcare professionals. A poorly designed website would drive people away. With such an advancement in technology, it is important to have a well-designed website that stands out from the crowd.

A healthcare website should balance accessibility, functionality, and a user-friendly experience. Let’s see a brief overview of strategies to be followed in designing a healthcare website.

Strategies for Designing a Healthcare Website

SEO Optimised 

An SEO-optimised website improves website speed and increases the website’s organic traffic.  If a well-designed website is not optimized for SEO, it restricts the search engine from accessing the content, reducing visibility. An SEO-optimised site gives a cost-effective way to reach your target audience and leads.

Provide Social Proof

Social proof acts as a better messenger for your message on your website. Fill up your website with trustable elements such as reviews, testimonial-embedded videos, ratings, certifications, accreditations, and partnership logos. Providing social proof increases your website’s search rankings and conversion rates.

Trust and Credibility 

 Build trust by creating a section for patient review. It is one of the best ways to convince your potential audience that you can provide the required health care. Highlight the part of the patient’s story from treatment to recovery. The higher the positive reviews, the higher the ratings, increasing your brand’s reputation. 

Information Archive

Add information about all the doctor’s profiles and specializations. Providing such information allows your audience to make a choice without visiting the hospital or clinic. Give detailed information about the treatment provided in healthcare with relevant images. 

Give detailed information on your healthcare history, which introduces your service prospects and benefits.

Limit your Color Palette

Follow minimalism in designing the healthcare website. A clean, simple website will reduce spam and distractions, which makes it easier to read. Limit your color palette to calming colors like white, blue, and green. Include plenty of white space, which improves the readability of your content. Always keep your navigation menu simple and easy to use.

User-Friendly Design

It is one of the key features of the website that determines engagement time and customer retention. It should be relatable and illustrative to make it easier for people to access it. A User-friendly design with an SEO-optimised site, increases the website loading speed, making it more comfortable to use.

Online Scheduling 

Keep up a separate tab for booking appointments and rescheduling the visiting hours. Making appointments is one of the most challenging jobs in healthcare. Creating these online scheduling slots significantly saves the audience and healthcare facilities time. Maintain a clear and distinct section for both online and offline appointments.

Make a strong call to action

Call to Action is the key that provides directions to website visitors on how to take the next step. Update your pages with call-to-action elements for booking appointments and contact forms, add reviews and ratings, and more. It helps to collect data from your targeted audience, making it easy to reach them through campaigns.

Use Relevant Images

It is important to use high-quality and relevant images and videos on your sites to showcase the main aspects of your medical treatments and satisfy patients, which builds trust among the targeted audience. It is essential to use high-quality images but it should be optimized so as not to slow down the website’s speed. It is a better way to explain your ideas and serves as a medium for explaining the treatment step by step.

Place the images and videos in a prominent location easily accessible for website visitors on the home page or other dedicated pages.

Optimize for Mobile Devices

Mobile phones are the medium that connects people to the world of the internet. It is essential to build a website that is not only accessible on laptops, and monitors but also on mobile phones. A mobile user-friendly website runs 40 % higher conversion rates than non-optimized sites. It allows users to access your information by scrolling on their phones or tablets. 

Start design today

 Strictly adhere to the dos and Don’ts while designing a healthcare website, making it simple and clean with detailed content. Avoid using contrasting colors and complicated vocabulary. It is important to stay current with changing website designs to stand out from the crowd in this Digital Era.

Use readable text with finer details and images. Don’t use stock images or other images from the internet to showcase your content. Give brief information about your medical facility with a video exhibiting your healthcare experts and facilities.

It is not a trend but a necessity to build a website to improve trust, enhance brand reputation, generate greater revenue, and much more. Start with us by taking the first step in the journey of the digital world.