Are you spending a lot of money to get more traffic to your websites, but still your website is not converting your website visitors to customer? Are people coming to the website and exiting the page immediately? Here are the few steps to enhance your website performance which helps you to covert your website visitors into potential customers.

Page Speed :

Page speed is very crucial for a user because, well, faster pages are more effective. If a page takes more than 3 seconds to load, as per view recent analysis by Kissmetrics, over a quarter of the users differ away from the site. In a recent study done by amazon tell us that that amazon losses nearly 1% of the review for every sec delay in their website loading speed. Unfortunately, web visitors care more about speed of the page than the contents of the page.

So how to find the page speed of the website? Well there is a simple tool provide by Google – Google’s PageSpeed Insights, this tools let you see your page’s loading speed score and in addition will also give you the reason why as in the below image.

On looking forward we see one thing is clear, optimizing your page loading speed is necessary for better conversation of your visitors to potential customers for your business.

Including call-to-action button:

Surprisingly, many websites who attract a lot of visitors to their site, often miss a call to action button. This is one of the most important things that will be often missed on a website’s page. Including the call-to-action button on all webpages to make sure them to buy or sign-up and help them to enquire or book your services or products. 

Research says website with Call-to-action is attracted by 90 percent of visitors, and if the website has relevant information that the customer looking for will definitely convert your lead by 100%

Avoid too much navigation :

It is good to show all the possible options for your visitors but too much navigation often confuses and results in a lack of focus. Position the links which are necessary and hideaway the links that are not essential in footer or secondary navigation panels. Most people will have a look at the top of the website, so position the valuable link which tends to increase your sales.

Https:// (SSL certificate) :

Nowadays, most website visitors are aware of privacy and security. If people seen your website with green padlock along with https:// in the address bar and an installed SSL certificate, surely it will boost your trust and conversion. Perhaps, if your website is related to e-commerce, people will not trust your site if they haven’t find green padlock. If your website have SSL certificate, Google will boost your site in ranking factors and good position in search engine.

Create quality content with images:

There is no use for a website without quality content, even though if the design of the website is good. Content majorly plays a vital role to convert any target visitors into customers. If your website lacks quality content, visitors will leave your website with disappointment and google will start to track the bounce rate of the customer exit from your website, thus loosing on the search rankings.

To develop a good content strategy, put yourself as a customer, and write content accordingly to what the customer needs. Contrarily, you should add images or videos along with the content to attract customers and to improve visibility. A report says tweets that have image has 100 percent more retweet than the tweets that don’t have image.

Live chat :

Implementing live chat on a website is constantly increasing the business in the marketing industry because of its support and service. Many companies are aware of it already as it is one of the best ways to enhance customer service, solve problems quickly, and to increase conversions in the course of time. This is one of the cost-effective options to influence a visitor to convert them into a customer easily. A study says live chat can enhance conversion rate up to 60 percentage.

Testimonials and client logos :

Testimonials are a great way to give trust to your website visitors. They make website visitors understand that others are purchasing your product and provide a positive feeling to them.

Displaying client logos on your website develops confidence among visitors as it says those big names are already buying your product.

It is easy to have a website, but converting your website visitors into customers through follow-up and attractive call-to-action buttons is the key to success. Everything takes time, be patient and follow the above methods to feel the difference.