Does your dental clinic need help bringing in new patients and avoiding the loss of existing patients? Then this blog post is for you.

In a continuously evolving digital world, eye-opening stats say 7% of daily queries on search engines are related to health. To make a dental clinic profitable, it should have a presence in the digital landscape by continuously updating its strategy according to the latest trends. Most dentists already use the Intercourse of AI with Digital marketing in the digital world to build strategy in a short period. 

Our team at Harvee made this guide for dentists to understand the impact of digital marketing and listed six strategies to be successful in the digital landscape.

6 Successful Strategies of Digital Marketing For Dentists

Google Business Profile and other business directories 

To improve your patient rate through local SEO, you need to use Google Business Profile, a free Google tool that allows you to create, optimize and manage your dental clinic profile that appears on the SERP and Google Maps. Whether existing or new to GMB, you regularly need to update photos, opening hours, and holidays and reply to reviews and Q&As. Update the structured data for your GMB that helps Google show your business for suitable queries it receives.

Google announces its integration of GMB with Wix, which makes you competitive against local competitors by making up-to-date GMB through Wix. According to Wix, an up-to-date gmb is 2.7 times more reputable.

Add your dental practice to Bing Places for Business, Apple Business Connect and other essential business directories. Be sure your NAP (Name, address and phone number) on all business directories and your website are the same.

Search Engine Optimization (SEO)

60% of patients search online for dentists before booking appointments. SEO helps dentists increase their online visibility, web traffic, and patient footfall.

Google uses Core web vitals as one of the critical signals in ranking the site. Build a site with good UI/UX (user interface and user experience), page speed, and structured data, which can help you achieve good core web vitals.

Increase your appointments from the geographical area you want by using the location-based SEO strategy. Overall, SEO for dentists is all about making your online presence the most trusted source on the internet with a user-friendly website.

Content Marketing 

Content marketing is a robust digital marketing strategy that attracts a clearly defined audience that brings revenue to your dental practice. Create quality content, such as articles with references, in a way that allows the readers to spend more time on your site to educate them. This helps you to be the most trusted source on the internet and rank high on search engines. Make search content that meets E-E-A-T (Expertise – Experience- Authoritativeness – Trustworthiness), one of the Google search rating guidelines. 

Content marketing helps dentists to 

• Build relationship
• Engage audience
• Establish yourself as an expert
• Increase followers on social media
• Increase ROI
• Bring web traffic
• Increase Conversion rate

Organic Social Media Marketing

When there are free platforms like social media, more than 62.3% of the world population uses them, and more than 70% of dentists promote their dental practice. Then why not use social media to attract your target audience?

Create a social media strategy with engaging video content to attract new patients and retain old patients. Regularly reply to the queries you receive from your audience to get more conversions through social media. Consistency with quality content is the firm strategy to increase online visibility and followers. Schedule your content with planning according to your timings. Posting weekly is good, but posting daily can improve your online visibility, trust and followers.

Pay Per Click (PPC)

To increase your online visibility, brand awareness, leads and conversion to your dental practice in a short period, you need Pay-per-click (PPC) campaigns. To increase clicks and conversion to your ad in SERP with a low cost per click (CPC), develop a landing page with a good user experience and content related to your target audience.  

Ads can be published by dentists using the developed AI models. However, doing PPC campaigns with low budgets and effective targeting strategies that drive leads can only be done by experienced AdWords campaign runners. Consult with dental digital marketing agencies to get the maximum number of appointments with a minimum budget and Cost Per Click.

Social Media Advertising

Social media advertising can help dentists increase footfalls by targeting a more specific set of potential audiences interested in your advertising. 

• Choose your goal (increase brand awareness, remarketing, drive online traffic, attract new patients, etc…) and Pick the right platform that suits your goal.
• Platforms like Instagram, Facebook, LinkedIn, TikTok, Snapchat and YouTube can be good for dentists to target a specific set of audiences.
• Create content with good CTA(call to action) captions that convert your target audience.
• Use each platform’s in-depth targeting options to get maximum return from your ad campaign.

To get good benefits from social media ads, hire a social media advertising agency with the expertise to make your desire successful.

Takeaway

The dental field has more competitors, and it will continue to grow. Follow these 6 digital marketing strategies to get a competitive advantage, build brand awareness, increase footfalls and retain existing patients. Be a brand of dentistry in your geographical area by creating successful digital marketing strategies with Harvee.