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The surge in digital health literacy combined with the dominance of mobile usage and the popularity of platforms like YouTube,...

The value of professional referrals is not simple patient redirection, it is more than that in today’s dynamic healthcare environment....

The healthcare industry is undergoing a massive digital transformation and marketing is right at the center of it. Because patients...

Every sector needs a detailed marketing plan; likewise, the pharma sector also needs a marketing strategy to achieve its objective....

Whether it is a clinic, hospital, or specialized healthcare center, its reputation suffers when it fails to deliver patient satisfaction. ...

Marketing plays a crucial role in the healthcare industry and that too in this digital age where the most of...

Myopia, in medicine, means the inability to clearly see distant objects. Likewise, there are many forms of myopia in business,...

Healthcare marketing is always changing, but even with new trends and the rise of generative AI, you can still plan...

We use artificial intelligence (AI) on a daily basis. It upgrades internet searches, runs voice assistants like Alexa and Siri,...